Determined
Breakthrough innovations lie beyond the explored areas. Moving them is a risky challenge which we at the BioVendor Group accept without hesitation.
Determination needn’t be communicated explicitly – it can be clearly seen from the description of the challenge behind the task.
EXAMPLE
"We present to you the miREIA kit – the result of two years of effort, experiments and dead ends."
"Three scientific teams, two years of joint work – this is miREIA, a new method for microRNA quantification."
Friendly
People are in the centre of our interest. Customers, partners, patients, employees – because of them we do our best.
Every product, service or innovation serves a certain group of people – it makes work easier for someone, helps with healing, and much more. This impact on people's lives is the basis of our narrative.
EXAMPLE
"We know that there is never enough space in laboratories. That is why we have slimmed our packaging by 20%. This saves space during transport, storage as well as on overflowing laboratory tables.”
“Waiting for negative results of COVID-19 PCR tests can take several sleepless nights. Thanks to the immunochromatographic test, you can be back at work in 8 minutes.”
Trustworthy/professional
We are scientists – and research is the essence of our work. It requires experience, endurance and know-how, which we appreciate in our people.
Credibility needn’t to be proven by rigid expertise. Our messages reflect our character – we are experts, but we talk on a human level.
Proud
At the BioVendor Group, we work on things we can be justifiably proud of. Successes, failures as well as completely ordinary events of everyday life.
EXAMPLE
“Brno won the survey as the best university town in the Czech Republic. MUNI, VUT, MENDEL – thank you! ”
"The pursuit to fulfil ambitious visions carries the risk of failure. However, discovery of a dead end is also a part of life in an innovative company.”
